Egypt Acquisition (Web)
Results
AchievedNot measurable
| Target | Outcome | Evidence |
|---|---|---|
| ~15 minutes to complete an application | Achieved | Timed across ten prototype-testing sessions and documented |
| 24 hours to 3 days to an active account | Not measurable | The service level agreed with the business, achievable because no data is re-keyed: an agreed target, not yet measured against a commercial launch |
| Half of tested participants began in English; nearly all switched to Arabic at the regulatory step | Achieved | Ten prototype-testing sessions |
| The same language-switching behaviour after go-live | Achieved | Reported by the analytics team; not a figure I measured myself |
| 1,500+ new SME accounts in year one | Not measurable | A declared business target. Egypt is in controlled release; there has been no commercial launch, so nothing exists yet to measure it against |
| ~30% recovery of applicants who had abandoned the branch route | Not measurable | A declared target from controlled release, not a conversion increase. No commercial launch has happened yet to measure it against |