cogitate

Imagine a world in which every single human can easily interact with their daily obstructions. That’s my promise.
"Continuous iterations guide us to most excellent solutions"
I am passionate about building great products that make people’s lives easier.
I design experience of innovative digital products & services helping real companies implement real solutions.
​I grew up in Cairo, Egypt, and I’m excited to keep learning to the end.​​​
You’ve probably seen portfolios filled with imaginary projects designed for looks alone. What if those amazing looks meet a good experience to deliver business values and offer the best performance, that's exactly when great projects meet great product design.
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A big Microphone
Overview

Overview

I’m a visual artist, a member of “Syndicate of Plastic Arts” that follows the Egyptian National Committee, International Association of Art “UNESCO”. Using graphical software and studying visual art at college gave me opportunities to internships with start-up software houses & Internet companies.
I love designing the experience, it matches my character. I’m so accurate & always care about details. Sequentially it’s reflecting to design details, I am always trying to create & modify designs to achieve business requirements with suitable user experience.
I am trying to balance user and business needs to create usable, valuable and delightful products.
Focus area

Area of focus

Product & User Research

Every great product begins with a great story.
Research helps me to understand the story of people’s lives and this reveals their problems and key product opportunities.

Product Strategy

Any Product that doesn’t have a solution for a real problem is useless.
Once I understand people and their problems, I love the process of identifying what product solution will truly solve these problems and figuring out the phasing of the product features.

Experience design

Looking at the experience as a whole is my strength.
I love looking at it as a whole because great experience extends  beyond the screen. I am experienced in sketching, rapid wire-framing, and prototyping

Deliverable

The process of delivering not less important than any phase of work processing.
Developers are always concerned about matching between their reference “user stories” and delivering results, so consistency of mock-up prototyping and the final product is so important.

Certifications

- UX Nano-degree (Certificate): Udacity
- Designing the User Experience (Certificate): University of Maryland
- Web Development ASP.NET Diploma (Certificate): RCC
- Graphic Design Diploma (Certificate): RCC

Languages

- Arabic (Native)
- English
- Spanish

Skills

UX Design
UI Design
IoT Design
Graphic Design
Team management
Strong decision maker
Complex problem solver
Human-centred focused
Teaching
Testing based on KPIs
Work with HEART Framework
Work with Agile framework

Applications

Sketch
UXPIN
Framer
InVision Studio
Axure
Origami Studio
Adobe XD
Zeplin
Figma
Adobe Photoshop & illustrator
Miro
Principle for Mac
Projects

Case studies

Jul 2021 ― Cervello IoT Platform - UI Builder (Web App)
Ui builder is a code-less module that empowers users to integrate and build their own web application and branded user interface for their business on the platform with drag & drop feature, and create their reusable components to share it with the community.

Feb 2021 ― Cervello Design System (React JS Design System)
Full design system for Cervello App and vertical apps on the main platform, ready-made components for internal for our development team and external use for our users.

Dec 2020 ― Cervello Cloud - Rule Engine Feature (Web App)
The rule engine is a module that empowers users to automate their business and create chains & flows of commands, no need to use any SDK to send or receive data from Cervello, no need to change devices firmware or use the specific topics in MQTT.

Oct 2020 ― Cervello Cloud - Assets & Reporting Feature (Web App)
The asset is a module. The report is a module

Aug 2020 ― Cervello Cloud - Onboarding & UM Feature (Web App)
The onboarding feature allows users to get

Jun 2020 ― IoTblue website (Responsive website)

Oct 2019 ― Cervello Alarm (iOS app)
An alert application for the iOS platform to control devices that connect on the Cervello platform from one device and assign issues as acknowledged or cleared, with the possibility of filtering alerts as critical, major or minor.

Jul 2109 ― Takasi Subscribers (Web App)
Responsive subscriber portal web app A gate to allow companies managers to control subscribers; their trips, payment, and limit zones.

Jun 2019 ― Cervello IoT Platform - Device manager “Stem” (Web App)
Cervello Stem is an advanced IoT device management platform that’s designed for the future connected world. With its intuitive capabilities and user-friendly interface, you can build and scale your IoT applications from the ground up with utmost ease, flexibility, and security.

Apr 2019 ― Ferrovial (Cross-Platform mobile App)
An application for iOS and Android that helps the environment with traditional ideas of recycling that need separating the garbage from the recyclables, this app allows the user to know how to choose the right rubbish can and control it with iBeacon from a mobile device, with gaining points for every use.

Apr 2019 ― PideTaxi (Android App)
According to the consistency of experience of the same product, I started to design a facelift for Android mobiles too but depends on native components based on Google material design.

Mar 2019 ― New Takasi (Web App)
A new web application with a new user experience that makes the system easier, usable and more interactive for normal people and unsophisticated employees.

Feb 2019 Femto15 (Responsive Website)
A start-up software house website showing services and offering consultation.

Jan 2019 ― PideTaxi Website (Responsive website)
Design a new website with 3 main sections of individual, business and subscriber services. A simple user interface is a must to deliver the main goal of the application that is an easier way to book a taxi.

Jan 2019 ― Lauren Coburn (Responsive Website)
A gallery website for a public American interior designer to showcase and post the latest works and offers.

Dec 2018 ― Takasi (Web App)
A fleet control platform that moderates taxi companies and link them with different mobile applications to allow end-users to book a trip, according to predefined preferences, options, and payment methods.

Dec 2018 ― Performance platform (Web App)

A web application designed for companies, that makes managers track employees performance according to arrival and leaving time and helping others colleagues. With a gamification interface.

Nov 2108 ― PideTaxi (iOS App)
A facelift project for booking taxi and fleet control application based in Spain, to make some small changes in booking experience and schedule a trip. The new application made a surge and solved a lot of problems.

Nov 2108 ― Femto15 Blog (Responsive Website)
A community gate to talk about internet technology overall and case studies.

Nov 2018 ― Job exams platform (Web App)
A web application designed for job seekers. Companies can add a vacancy for a job and prepare an exam for applied people, They have to answer the exam and get the result with recommendation resources to help improve their skills.

Oct 2018 ― Dar Alm’refa (Responsive Website)
A website to show plans of learning institutions and offers including prices and schedule of courses of the institute based in Dubai.

Sep 2018 ― HealthCLX (Web App)
An application you can fill it to get your Insurance cost for Americans. Landing pages design I made many landing pages for different products that contain the main CTA button and gave a brief for consumers about why using these products.

Jul 2018 ― Cervello IoT Platform (Responsive website)
A freelance project to create a website for Cervello “The single IoT Platform to integrate, monitor, automate and control any device or system”. It is a multi-tenant cloud / on-premises platform. Will target integrators and developing companies to small vertical apps on Cervello.

May 2018 ― C-Doctors Blog (Responsive Website)
A community gate to describe symptoms of the disease is what made people decide to book a doctor’s appointment.

Apr 2018 ― C-Doctors (Cross-platform mobile App)
An app that you need when feeling sick. The main behaviour of this application must be intuitive, lite and fast. Usability isn’t the only thing needed in these applications, also the ability to find and match user preferences is so important.

Mar 2018 ― C-Doctors (Web App)
A service product that allows users to find a nearby doctor and book a visit. According to rating, preferences, gender, doctor’s degree and insurance.

Mar 2017 ― EAST Internal portal (Web App)

Dec 2016 ― EAST e-commerce website (Responsive Website)

Sep 2016 ― LinkedIn Redesign (Responsive Website)

Jun 2015 ― WithArt (Responsive Website)


Email templates design
I made many Email templates in the same design guideline of products that will send to users for registration, offers and subscription newsletter. I made many Email templates in the same design guideline of products that will send to users for registration, offers and subscription newsletter.
See what happens when great business meet great design.
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Moataz Mustapha
Product Designer